Changing attitudes according to their applicable consumer motivations is known as the ________.
A) favorable approach
B) functional approach
C) competitive approach
D) industrial approach
E) goodwill approach

Question

Quizplus · Accepted Answer

The functional approach focuses on changing attitudes by appealing to the motivations that drive consumer behavior, suggesting that attitudes are formed and can be altered based on the functions they serve for an individual.

Changing Attitudes According to Their Applicable Consumer Motivations Is Known