________ occurs when a product's performance is below expectations and the consumer is dissatisfied.
A) Positive disconfirmation of expectations
B) Negative disconfirmation of expectations
C) Reverse dissonance
D) Postpurchase analysis
E) Brand loyalty

Question

Quizplus · Accepted Answer

Negative disconfirmation of expectations occurs when a product's performance falls short of a consumer's expectations, leading to dissatisfaction.

________ Occurs When a Product's Performance Is Below Expectations and the Consumer