________ are procedures used by consumers to reduce the burden of making complex decisions by providing guidelines or routines that make the process less taxing.
A) Evoked sets
B) Inert sets
C) Decision rules
D) Inept sets
E) Independent sets

Question

Quizplus · Accepted Answer

Decision rules are strategies or guidelines that consumers use to simplify the decision-making process by narrowing down choices or making the process less complex.

________ Are Procedures Used by Consumers to Reduce the Burden