What results when companies extend their horizons and identify opportunities outside existing product lines?
A) disconnected product lines
B) multiple product lines
C) uniform product lines
D) universal product lines
E) tailored product lines

Question

Quizplus · Accepted Answer

B)Many marketers extend their product lines to include multiple, or diversified, product lines. Starbucks, for example, has a line of home brewing equipment, a line of supermarket products, a line of music, etc.

What Results When Companies Extend Their Horizons and Identify Opportunities