Which of the following activities describes the development stage of commercialization?
A) building a prototype
B) testing the product to see if it meets performance requirements
C) selling the product on a trial basis in limited areas
D) beginning full-scale production and marketing
E) testing consumer reaction to the product in limited areas

Question

Quizplus · Accepted Answer

D)Commercialization involves beginning full-scale production and marketing. This stage can be quite expensive, so it follows creation of a prototype, testing the product, and test marketing.

Which of the Following Activities Describes the Development Stage of Commercialization