What elements of Panther's marketing mix might change when going international?

The answer of What elements of Panther's marketing mix might...

In Martin's first staff meeting,a heated discussion erupts over the need to develop new products.The product manager explains that they have had a loyal following of consumers and do not need to develop new products.Others disagree.How should Martin respond?

The answer of In Martin's first staff meeting,a heated discussion...

Quiz 11: Marketing Processes and Consumer Behavior

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