A firm that owns the activities performed in a single stage of its value chain is demonstrating ________.
A) centralization
B) decentralization
C) horizontal integration
D) reverse integration

Question

Quizplus · Accepted Answer

Horizontal integration occurs when a firm owns multiple entities at the same stage of the production process, thereby consolidating activities within the same level of its value chain. This strategy can lead to increased market power and efficiencies.

A Firm That Owns the Activities Performed in a Single