A firm that develops the capacity to sell its products by investing in marketing and selling operations is ________.
A) acquiring downstream value-chain facilities
B) acquiring upstream value-chain facilities
C) engaging in centralization
D) engaging in decentralization

Question

Quizplus · Accepted Answer

Investing in marketing and selling operations to sell products is an example of acquiring downstream value-chain facilities, as it involves activities that bring the product closer to the end consumer.

A Firm That Develops the Capacity to Sell Its Products