What is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?
A) They do not begin internationalization at these stages.
B) They take a strategic approach to decision making regarding international expansion.
C) They are more reactive in nature and embark on internationalization without planning.
D) They intend to maintain a continuous market representation in foreign markets.
E) They are a result of dedicated production capacity maintained for foreign markets.

Question

Quizplus · Accepted Answer

In the first two stages of international marketing involvement, firms are more reactive than proactive, often embarking on internationalization in an ad hoc or unplanned manner, rather than through strategic planning or maintaining continuous market representation abroad.

What Is True of Firms in the First Two Stages