To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. What is the first step in this analysis?
A) redefining the problem without the SRC influence
B) solving the problem for the optimum business goal situation
C) isolating the SRC influence in the problem
D) defining the business problem or goal in home-country cultural traits, habits, or norms
E) examining the isolated SRC influence to see how it complicates the problem

Question

Quizplus · Accepted Answer

The first step in cross-cultural analysis is to define the business problem or goal in terms of the home-country's cultural traits, habits, or norms. This establishes a baseline for understanding how the SRC might influence perceptions and decisions.

To Avoid Errors in Business Decisions, It Is Necessary to Conduct