What characteristic would impede the ability of a person to assess a foreign market in its true light?
A) polycentrism
B) pluralism
C) xenocentrism
D) ethnocentrism
E) relativism

Question

Quizplus · Accepted Answer

Ethnocentrism, the belief in the inherent superiority of one's own ethnic group or culture, can impede the ability of a person to assess a foreign market accurately because it can lead to a biased and narrow perspective, overlooking the values, needs, and preferences of the foreign market.

What Characteristic Would Impede the Ability of a Person to Assess