To deal with the problems in analyzing and interpreting research information in an international market, a marketing researcher must possess three talents. What is one of these talents?
A) the ability to work within assigned budget
B) creative talent for adapting research methods
C) proven talent to use and apply advanced statistics
D) superior logical ability and thorough knowledge of the language of the home country
E) the ability to extrapolate home-country data

Question

Quizplus · Accepted Answer

Creative talent for adapting research methods is essential for a marketing researcher working in international markets due to the diverse cultures, consumer behaviors, and market dynamics that may require unique or modified approaches to research.

To Deal with the Problems in Analyzing and Interpreting Research