What is a severe limitation of using the Internet for primary research?
A) The data on the Internet are usually outdated.
B) The educational qualifications of the respondents of surveys on the Internet cannot be identified accurately.
C) Secondary data cannot be accessed on the Internet for conducting research.
D) A sample universe composed solely of Internet respondents represents a potential bias.
E) Using the Internet for primary research is the most expensive way of conducting primary research.

Question

Quizplus · Accepted Answer

The primary limitation of using the Internet for primary research is the potential bias introduced by a sample universe composed solely of Internet respondents. This can limit the generalizability of the research findings to the broader population.

What Is a Severe Limitation of Using the Internet for Primary