By systematically monitoring chat rooms, blogs, and personal websites to assess consumers' opinions about the new line of health drinks that his company has launched, Carlos is engaging in the practice of
A) tomography.
B) serigraphy.
C) vitreography.
D) netnography.
E) lithography.

Question

Quizplus · Accepted Answer

Netnography is the practice of conducting online ethnography or cultural research on the behavior of individuals in digital spaces, such as chat rooms, blogs, and personal websites, to understand their opinions and behaviors. In this context, Carlos is using netnography to assess consumers' opinions about the new line of health drinks his company has launched.

By Systematically Monitoring Chat Rooms, Blogs, and Personal Websites to Assess