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Sociology Compass

Sociology

Quiz 18 :

Mass Media and Mass Communication

Quiz 18 :

Mass Media and Mass Communication

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Which of the following made possible the coordination of time and the establishment of just six time zones across Canada?
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Multiple Choice
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Answer:

A

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How is mass media communication typically accomplished?
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Multiple Choice
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Answer:

A

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What was the dominant mass medium until the 1950s?
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Answer:

D

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What do we call information that is transmitted from a single source to a large impersonal audience?
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Approximately what percentage of their time do Canadians spend interacting with various media today?
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Why is it possible that the human mind and the human body are extensions of mass media?
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What do we call print, radio, television, and other communication technologies?
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Which of the following terms is used to signify the fact that humans now live in a world dominated by mass media?
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Johannes is excited to have contributed to the distribution of the first mass-media product in the Western world. What project did he assist in?
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Todd is really upset by the messages he is interpreting from prime-time television. According to the textbook, what action could he take that will effectively interrupt or stop the messages he receives?
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Marion generally watches television for an hour or two per day to unwind after long days at work on her computer, surfing the Internet. What is she engaged with in these activities?
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Who coined the term "global village"?
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Which of the following is one of the major factors in the rise of mass media?
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What significant technology was invented by Johannes Gutenberg?
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Michael is planning to run for mayor of his city, and he has been avidly consuming old television footage from the Kennedy-Nixon presidential debate in 1960. Michael is determined to use television media as effectively as Kennedy did. Whose services should he seek out for this plan?
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When the cellphone was invented, Josh was ten years old. Approximately what age is he today?
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Anna has a part-time job, she goes to school full-time, and she enjoys an active social life. According to the textbook, if Anna is like most Canadians, what does she spend a significant amount of her daily time doing?
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When the first iPhone was released, Tiffany was ten years old. Approximately what age is she today?
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Which theorist said that mass media are extensions of the human body and human mind?
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What year did the first television broadcast occur in Canada?
Multiple Choice
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