What is uplift modeling?
A) A place where customer service representatives answer customer inquiries and solve problems, usually by email, chat, or phone
B) A system that allows customers to use the web to find answers to their questions or solutions to their problems
C) A system that gathers product details and issue resolution information that can be automatically generated into a script for the representative to read to the customer
D) A form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products

Question

Quizplus · Accepted Answer

Uplift modeling is a technique in predictive analytics specifically used in marketing to identify segments of the population that are most likely to respond positively to a campaign. Unlike traditional models that might predict overall likelihood to buy, uplift modeling focuses on the incremental impact of a marketing action, predicting how likely an individual is to be influenced by the campaign to make a purchase that they would not have made otherwise.

What Is Uplift Modeling