Market-based businesses differ from product-focused businesses in that market-based businesses ________.
A)focus on products and services
B)are providers of solutions
C)have a narrow view of customers' underlying problems
D)lack a strong customer focus
E)lack knowledge of customer usage

Question

Quizplus · Accepted Answer

Market-based businesses focus on identifying and understanding customers' needs and providing solutions to address those needs, rather than just focusing on the products or services they offer. This requires a strong customer focus and knowledge of how customers are using their products or services. A narrow view of customers' underlying problems would not be effective in a market-based business.

Market-Based Businesses Differ from Product-Focused Businesses in That Market-Based Businesses