The perceived customer value is the sum of the relative performance and the relative cost of purchase.

Name: The perceived customer value is the sum of the relative performance and the relative cost of purchase.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Perceived customer value is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering compared to the perceived alternatives, not merely the sum of performance and cost.

The Perceived Customer Value Is the Sum of the Relative