Which of the following is true regarding lead users?
A)They are customers who are unwilling to purchase products that do not provide a complete customer solution.
B)They are users who wait to see whether the product or service will deliver meaningful benefits.
C)They are skilled users who extend the boundaries of a product's application to achieve a more desired customer solution.
D)They are skeptical customers who are unwilling to purchase a product unless they are assured of meaningful benefits associated with using the product.
E)They are the last customers to adopt a new product or service.

Question

Quizplus · Accepted Answer

Lead users are skilled users who often modify or adapt a product or service to meet their specific needs or to achieve a more desired customer solution. They are not necessarily skeptical or unwilling to purchase a product, but rather are ahead of the curve in terms of identifying emerging trends and needs in a particular market.

Which of the Following Is True Regarding Lead Users