We can create a set of preference curves by examining how customers make trade-offs when choosing among various combinations of price and benefits,using conjoint analysis.

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Conjoint analysis is a commonly used market research technique for understanding consumer preferences and determining the optimal combination of product features that will maximize customer satisfaction. By analyzing customers' trade-offs between various product attributes and their willingness to pay for each feature, companies can develop a set of preference curves that show how different segments of their target market value each feature relative to its price.

We Can Create a Set of Preference Curves by Examining