Both consumers and businesses have market needs,and the factors influencing their needs are essentially the same.
Correct Answer:
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Q2: In order to implement a mass-personalization strategy,a
Q3: The benefit of needs-based market segmentation is
Q4: Which of the following is a lifestyle
Q5: Lifestyle forces that shape customer needs and
Q6: Which of the following statements is true
Q7: Common to most assessments of segment attractiveness
Q8: In customer relationship management,every interaction with a
Q9: The purpose of needs-based segmentation is to
Q10: The best way to identify groups of
Q11: Differences in values,attitudes,and interests are examples of
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