Why might a business use a combination of direct,indirect,and mixed marketing channel systems?
A)to have total control over the quality of customer service
B)to lower the risk of distributing products to end-users
C)to attain maximum profits at minimum cost
D)to reach different target markets cost effectively and to deliver the service level expected by target customers
E)to comply with legal requirements that limit a business from having too much control over the distribution of products to consumers

Question

Quizplus · Accepted Answer

A combination of direct, indirect, and mixed marketing channel systems allows a business to reach different target markets cost-effectively and to deliver the service level expected by target customers. Direct channels can offer personalized service, while indirect channels allow the business to reach a wider audience. Mixed channels offer the advantages of both direct and indirect channels. This approach can help a business achieve maximum profits at minimum cost by targeting different customer segments with the most effective distribution channels.

Why Might a Business Use a Combination of Direct,indirect,and Mixed