In which of the following situations is a business most likely to opt for a direct rather than an indirect marketing channel system for product distribution?
A)The business manufactures products for the consumer market rather than the business market.
B)The business's products are sold in wide markets,and require localized availability of parts and services.
C)The business is new to the market and does not have a network of contacts in place for distribution.
D)The business wants to maintain complete control over its marketing messages and collection of payments for products.
E)The business manufactures a product that people buy on impulse and is generally sold in small quantities.

Question

Quizplus · Accepted Answer

When a business wants to maintain complete control over its marketing messages and the collection of payments for its products, it is more likely to opt for a direct marketing channel system. Direct marketing channel allows the business to have more control over distribution, sales and marketing activities.

In Which of the Following Situations Is a Business Most