As the director of marketing for a national firm,you want to
A)aggressively advertise and promote all corporate social responsibility initiatives to all stakeholders.
B)avoid excessive self-promotion of corporate social responsibility initiatives lest the message be interpreted as greenwash.
C)highlight past corporate social responsibility transgressions in order to promote transparency and future accountability.
D)recognize that firms,rather than consumers,"own the brand."

Question

Quizplus · Accepted Answer

Excessive self-promotion of corporate social responsibility initiatives can lead to skepticism and be perceived as greenwashing, which can damage the firm's reputation. It's important to communicate these initiatives authentically and transparently.

As the Director of Marketing for a National Firm,you Want