Which of the following characterizes the competition in a nonmarket environment?
A) Firms compete through their market or competitive strategies.
B) The competitive strategies are intermediated by markets.
C) Public pressure leads to competition involving individuals, activists, interest groups, and firms.
D) The nonmarket environment neither changes nor the issues on a firm's nonmarket agenda evolve.

Question

Quizplus · Accepted Answer

In a nonmarket environment, competition may still exist, but it involves individuals, activists, interest groups, and firms responding to public pressure and societal concerns, rather than purely market forces. This competition is not intermediated by markets and may involve non-traditional strategies such as lobbying, public relations, and activism. The nonmarket environment is also dynamic, with issues on a firm's nonmarket agenda evolving over time.

Which of the Following Characterizes the Competition in a Nonmarket