Which of the following is a nonmarket issue high on firms' agendas?
A) intellectual property protection
B) channel selection
C) advertising and promotion
D) pricing strategies

Question

Quizplus · Accepted Answer

Intellectual property protection is a nonmarket issue because it involves legal and regulatory issues, rather than traditional market forces such as supply and demand. Firms need to protect their intellectual property through patents, trademarks, and copyrights, and may have to navigate complex legal systems to do so. Channel selection, advertising and promotion, and pricing strategies are all market issues that involve interactions between firms and their customers or competitors.

Which of the Following Is a Nonmarket Issue High on Firms