In a study referred to in the text (Peterson, Haynes, & Olson, 2008), smokers were asked to create an anti-smoking video to be shown to high school students, invoking dissonance in the smokers. Based on other research in this chapter, how were these smokers, who particularly felt like hypocrites, most likely to behave?
A) They would feel a sudden urge to smoke.
B) They would increase intentions to quit smoking.
C) They could change the topic of conversation to something more comfortable.
D) They could use denial.

Question

Quizplus · Accepted Answer

Based on the concept of cognitive dissonance, smokers who are made to feel like hypocrites by creating an anti-smoking video are likely to experience discomfort because their behavior (smoking) is not consistent with their attitudes (anti-smoking). To reduce this dissonance, they may increase their intentions to quit smoking to align their behavior with their attitudes, as shown in previous research on cognitive dissonance.

In a Study Referred to in the Text (Peterson, Haynes