Flipping through a magazine and looking at the ads, you notice that they tend to emphasize individuality and self-improvement. Based on research on cultural differences in persuasion, where is this magazine likely to be sold?
A) Tokyo, Japan
B) Da Lat, Vietnam
C) Mumbai, India
D) Montreal, Canada

Question

Quizplus · Accepted Answer

Emphasizing individuality and self-improvement is more common in individualistic cultures such as Canada, whereas collectivistic cultures like those in Japan, Vietnam, and India tend to value group harmony and interconnectedness over personal achievements. Therefore, the magazine is likely to be sold in Montreal, Canada.

Flipping Through a Magazine and Looking at the Ads, You