Why would anyone want to use fear in a commercial?
A) Advertisers find it increases sales by appealing to cognitively based attitudes.
B) Advertisers want to grab the attention of the target audience.
C) Advertisers do not use fear unless mandated by the government.
D) Scaring people into healthy behaviors is highly effective.

Question

Quizplus · Accepted Answer

Advertisers use fear in commercials to grab the attention of the target audience. Fear is a powerful emotion that can motivate people to take action or pay attention to a message.

Why Would Anyone Want to Use Fear in a Commercial