All other things being equal, when a communication is more __________, people are more likely to pay attention to it and process it through the central route.
A) lengthy
B) full of buzz words and catchy phrases
C) emotional
D) self-relevant

Question

Quizplus · Accepted Answer

Self-relevance increases the likelihood that an individual will pay attention to a message and process it through the central route of persuasion, as it directly impacts or relates to the individual's own life or interests.

All Other Things Being Equal, When a Communication Is More