Moreland and Beach (1992) had a confederate attend large university classes for a systematically varied number of class sessions. She attended some classes a few times and other classes many more times. In keeping with the research on the mere exposure effect presented in the text, when unsuspecting students in those classes were later shown photos of the confederate, when would they have liked her best? When she had __________.
A) worn their school colors to all the classes
B) challenged the professor
C) attended more classes
D) attended class only a few times

Question

Quizplus · Accepted Answer

According to the research on the mere exposure effect, people tend to like things that they are more familiar with. Therefore, the students in the classes where the confederate attended more sessions would have been more familiar with her and thus would be more likely to like her.

Moreland and Beach (1992) Had a Confederate Attend Large University