Lem is looking at new cars. Each one he sees has a certain trim detail across the hood which he somewhat likes at the start of the day. At the end of the day, and fifteen cars later, he really likes the detail. His opinion is influenced by the __________.
A) similarity effect
B) mere exposure effect
C) familiarity effect
D) proximity effect

Question

Quizplus · Accepted Answer

The mere exposure effect refers to the phenomenon where people tend to develop a preference for something simply because they are exposed to it more often. In this case, Lem's increasing liking of the trim detail could be attributed to the fact that he saw it multiple times over the course of the day, leading to an increased familiarity and preference for it.

Lem Is Looking at New Cars