Copy tests of headlines using two versions of the same ad are known as ________ tests.
A) end-run
B) tag
C) split-run
D) dual
E) direct
Correct Answer:
Verified
Q21: Which of the following is NOT considered
Q22: The text of the ad is known
Q23: Phrases or sentences that either lead into
Q24: Which of the following copy elements in
Q25: Which type of headline is straightforward and
Q27: Gwen,an English major in college,took a job
Q28: _ include(s)all elements that readers see in
Q29: Which element in print advertising conveys the
Q30: Which type of direct-action headline states a
Q31: Which of the following are the two
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