________ include(s) all elements that readers see in their initial scanning;these elements are set in larger type size than other elements of a print ad.
A) Body copy
B) Display copy
C) Adese
D) Headlines
E) Subheads
Correct Answer:
Verified
Q23: Phrases or sentences that either lead into
Q24: Which of the following copy elements in
Q25: Which type of headline is straightforward and
Q26: Copy tests of headlines using two versions
Q27: Gwen,an English major in college,took a job
Q29: Which element in print advertising conveys the
Q30: Which type of direct-action headline states a
Q31: Which of the following are the two
Q32: Howard Computers is a manufacturer of portable
Q33: All of the following are most likely
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