The way elements are positioned to lead the eye through a print ad is known as ________.
A)dominance
B)balance
C)movement
D)KISS
E)simplicity

Question

Quizplus · Accepted Answer

Movement is the correct answer as it refers to the way elements are arranged to create a visual flow that leads the viewer's eyes through the ad. Dominance and balance are also important design principles, but they refer to different aspects of the visual hierarchy. KISS and simplicity are not directly related to the arrangement of elements within an ad.

The Way Elements Are Positioned to Lead the Eye Through