Which of the following is considered a "hook" that helps engage the attention of a viewer and contributes to the depth of memory traces the brand message leaves behind?
A)emotion
B)logic
C)information
D)comparison
E)instruction

Question

Quizplus · Accepted Answer

Emotion is considered a strong hook that helps engage the attention of a viewer and contributes to the depth of memory traces the brand message leaves behind. Studies have shown that advertisements that evoke emotions are more likely to be remembered and shared than those that do not. Logic, information, comparison, and instruction can also be effective elements in advertising, but emotion is typically seen as the most powerful hook.

Which of the Following Is Considered a "Hook" That Helps