The practice called search and reapply is typically used in which approach to planning an international IMC campaign?
A)centrally conceived
B)bottom-up creativity
C)local initiative
D)standardized
E)lead agency

Question

Quizplus · Accepted Answer

The search and reapply practice involves researching successful ad campaigns from other markets and applying them to a local market with some adaptations. This suggests a local initiative approach to planning an international IMC campaign where local teams are encouraged to come up with their own ideas based on local knowledge and research.

The Practice Called Search and Reapply Is Typically Used in Which