Which of the following is NOT a planning approach for creating global campaigns?
A)local initiative
B)centrally conceived campaign
C)variations on central campaign
D)top-down creativity
E)bottom-up creativity

Question

Quizplus · Accepted Answer

The four planning approaches for creating global campaigns are local initiative, centrally conceived campaign, variations on central campaign, and bottom-up creativity. "Top-down creativity" is not a planning approach for creating global campaigns.

Which of the Following Is NOT a Planning Approach for Creating