Which of the following is a key objective of trade sales promotions?
A)reaching a wide audience through mass media
B)creating conviction in consumers
C)reinforcing consumer satisfaction
D)energizing the sales force
E)creating a brand reminder

Question

Quizplus · Accepted Answer

The key objective of trade sales promotions is to energize the sales force by motivating them to sell more products. Trade promotions are generally targeted at wholesalers, distributors, and retailers rather than end consumers. The promotions aim to encourage these intermediaries to stock the advertised product and promote it to customers. Creating conviction in consumers (option B) and reinforcing consumer satisfaction (option C) are objectives of consumer sales promotions, not trade sales promotions. Reaching a wide audience through mass media (option A) and creating a brand reminder (option E) are objectives of advertising and branding, not trade sales promotions.

Which of the Following Is a Key Objective of Trade