An IMC campaign strategy focused on share of wallet seeks to ________.
A)increase the price customers are willing to pay for the product
B)introduce a new product
C)extend a brand name
D)increase the amount customers spend on the brand
E)establish a market leader position

Question

Quizplus · Accepted Answer

Share of wallet refers to the percentage of money a customer spends on a particular brand compared to their overall spending in that category. An IMC campaign strategy focused on share of wallet seeks to increase the amount customers spend on the brand, through cross-selling, upselling, loyalty programs, etc. This can lead to higher revenue and profitability for the brand.

An IMC Campaign Strategy Focused on Share of Wallet Seeks