For which marketing tool is it easiest to determine ROI?
A)broadcast advertising
B)out-of-home advertising
C)direct marketing
D)public relations
E)buzz marketing

Question

Quizplus · Accepted Answer

Direct marketing allows for precise targeting and can generate measurable responses, such as purchases or leads, which makes it easier to determine ROI compared to other marketing tools.

For Which Marketing Tool Is It Easiest to Determine ROI