Of the following IMC efforts,which is most likely to use click-through rates as a metric?
A)consumer sales promotions
B)social media
C)banner ads
D)public relations
E)guerilla marketing

Question

Quizplus · Accepted Answer

Click-through rates are a common metric for measuring the effectiveness of banner ads, as it tracks the number of users who clicked on the ad and were directed to the advertiser's website. Consumer sales promotions, public relations, social media, and guerrilla marketing are not typically measured by click-through rates.

Of the Following IMC Efforts,which Is Most Likely to Use