The path to a purchase decision varies depending on the type of product and the buying situation.

Question

Quizplus · Accepted Answer

The path to a purchase decision can be influenced by factors such as the type of product (e.g. impulse buy vs. planned purchase) and the context in which the purchase is being made (e.g. online vs. in-store). Therefore, the process can differ from one consumer to another and from one buying situation to another.

The Path to a Purchase Decision Varies Depending on the Type