To communicate with and build relationships with the growing Hispanic market,marketers will likely focus on how to do which of the following?
A)Advertise to a homogeneous group.
B)Advertise to a group with widely diverse backgrounds.
C)Use standardized marketing.
D)Use traditional mass media.
E)Use tiered marketing.

Question

Quizplus · Accepted Answer

The Hispanic market is not a homogeneous group but consists of individuals from various countries and cultures, each with its own unique characteristics. Therefore, marketers need to recognize and address this diversity in their advertising strategies.

To Communicate with and Build Relationships with the Growing Hispanic