A firm uses a small convenience sample to gather data on customer reactions.It invites a small group of customers for lunch and asks them to share what they think about the products they have purchased from the firm.This is an example of ________.
A) informal surveys
B) experimental research
C) neuromarketing
D) direct marketing
E) data mining

Question

Quizplus · Accepted Answer

The use of a small convenience sample and a casual invitation for a lunch meeting suggests that this is not a scientifically rigorous research method, but rather an informal survey. The aim is to gather qualitative feedback on the customers' opinions of the products, and not to conduct experiments, use neuroscientific techniques, or analyze large amounts of data. Direct marketing involves promoting products directly to potential customers through advertising, while data mining involves analyzing large datasets to identify patterns and insights.

A Firm Uses a Small Convenience Sample to Gather Data