In CRM,________ is the technique that helps researchers sift through mounds of detailed customer information and dig out interesting findings about customers.
A) value marketing
B) data mining
C) test marketing
D) neuromarketing
E) serial processing

Question

Quizplus · Accepted Answer

Data mining is the technique used in CRM to sift through large amounts of customer data and extract useful insights. Value marketing, test marketing, and neuromarketing are different marketing strategies that are not directly related to data analysis. Serial processing refers to the sequential processing of information, which is not specific to CRM.

In CRM,________ Is the Technique That Helps Researchers Sift Through