When customers don't know what they want or don't even know what's possible,the most effective strategy is ________ marketing.
A) customer-driven
B) customer-driving
C) societal
D) functional
E) product

Question

Quizplus · Accepted Answer

Customer-driving marketing involves understanding customer needs better than they do themselves and creating products or services that fulfill those needs, often introducing them to possibilities they weren't aware of.

When Customers Don't Know What They Want or Don't Even