Directing consumers toward products and services that meet their present and future needs is referred to as ________ marketing.
A) customer-driven
B) customer-driving
C) societal
D) production
E) product

Question

Quizplus · Accepted Answer

Customer-driving marketing involves understanding and anticipating customer needs and directing them towards products and services that fulfill those needs, even if the customers are not yet aware of them.

Directing Consumers Toward Products and Services That Meet Their Present