VALS includes three primary motivations that matter for understanding consumer behavior: ideals,achievement,and ________.
A)self-expression
B)selflessness
C)self-determination
D)self-indulgence

Question

Quizplus · Accepted Answer

The three primary motivations in VALS are ideals, achievement, and self-expression. Self-expression refers to the desire for individuality and creativity, and is one of the primary motivations that drive consumer behavior. Selflessness and self-determination are not part of the VALS framework. Self-indulgence may be a motivation for some consumers, but it is not one of the primary motivations identified in VALS.

VALS Includes Three Primary Motivations That Matter for Understanding Consumer