The first step in original segmentation research is to explicitly state the research question(s).
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Q30: When forming segments,it is important that responses
Q31: According to VALS,the Ideals group consists of
Q32: Imagine that you conduct a segmentation study
Q33: Think about presenting the results of a
Q34: The three primary approaches to syndicated segmentation
Q36: Questionnaire pilot or pretesting is not recommended
Q37: VALS includes three primary motivations that matter
Q38: VALS divides the U.S.adult population using two
Q39: Imagine that in preparation for a segmentation
Q40: Imagine that you conduct a segmentation study
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